Escondido Magazine is a community-oriented magazine devoted to shopping, dining and entertainment opportunities in and around this dynamic, fast-growing town. Escondido Magazine contains exclusive content about the Escondido lifestyle. The magazine is distributed free and 100% supported by its advertisers.

Escondido Magazine, a Community Concepts® Publication, is published by partners and long-time North County residents Kirk Effinger and his daughter, Kelly Effinger. Their collaboration combines Kirk’s writing and business talents with Kelly’s artistic ability to produce a lively and attractive publication on a surprisingly small budget. To the right is a picture of the Publishers. Kelly Effinger's first trip to Disneyland.